By Jana Serrano


There is a lot of money involved in business. So its no longer a surprise to see a lot of people diving in to the trend. If they have the monetary resource for it then why not. But running any kind of venture is not as luxurious as it looks. Yes, there is a lot of money in there. However, the amount of work that any participant should place on it is no joke.

The primary thing that is required when setting one up is the need. What specific need are you providing. Even if you have the funds, you will not know how to use them well without knowing beforehand the needs of the people whom you want to address the products to. A good example of this would be the drug stores in South San Francisco. Their service is clear. They provide generic drugs or medicines to those who are sick and in need of health supplements.

But while these can all sound smooth and easy, the truth is more difficult. You have to understand that there are already well established stores around. You cannot just jump in the competition and expect all of the buyers to come your way. You will have to work on promoting your brand, which requires time, effort and strategy. Once you have decided to build up a drug store, be sure to prepare the following things.

Market profile. Who are the people whom you are servicing. What is their gender and age range. Which place are they living. All of the data about them will be vital when you start choosing the specific items that you will have on display. For instance, if your main market is kids, then having those medicines and multivitamins that are popular in their age group is important.

Location of the store. When it comes to business, location will always matter. You have to be situated in an area that is accessible to the people whom you want to sell your products to. If your place is difficult to reach, then people will be hassled to visit you. And when they feel hassled, they may start looking for alternatives.

Workers. What kind of people do you need to hire. What are their expertise. The most basic ones include the accountant, pharmacist and manager. You can fill in other spots as you see fit. The most important thing that you have to remember is the fact that they are all part of your budget. So better hire them right.

Budget. The good thing here is, you do not have to have the actual money to start the venture. Now that loans are available, you can already start thinking of possible opportunities or entities who can let you borrow the amount that you need. Of course if you have your own resource, the better. When you plan, be sure to provide the specifics on what you will need to spend for.

Business plan. How do you plan to go about with your business. This is a very tricky thing that will require time and careful thinking on the part of those people who are planning it out. This will serve as your guide. When you forget something and ask questions, the business plan should be able to provide answers for it.

Its easy to come up with the decision of starting up a venture. But its an all new different story when you start the execution. You have to be prepared. More importantly, you have to embrace the risk.




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