This simple yet surprisingly addictive game that engages you in matching colored sweets has an estimate worth of billions, even after this amount decreased from the Wall Street debut of the Company. Even in the best candy crush blog, it is estimated that this company makes around 800,000 dollars daily through in app purchases to help players complete new levels.
It is estimated to make around 800,000 US dollars every day just from its in app purchase schemes that push players past high levels. King Digital Entertainment, the app developer, was reported to have made a net worth of 568 million US dollars in 2013 alone.
There are several reasons as to why this game is so addictive. The first and most important reason is that it is so easy to win in the initial stages. This leads to a sense of satisfaction in the brain from the release of dopa-mine. This is an agent that leads to addiction and it cements our actions such that we repeat them over and over from the pleasure we derive from them. As the game progresses, it gets harder, this makes the reward from winning of these games more by making the dopa-mine releases more intermittent within the human system.
Despite what many may think, including the claims of the app developers, this game relies entirely on luck depending on the randomness of the given candy colors rather than individual swiping skills. This implies that the reward schedules become unpredictable. As a result, we lose more than we win. This ends up enticing people to play more rather than discouraging them as opposed to having people win easily. This is an effective mental strategy used in gambling slot machines.
One other important feature of this game is that it limits the amount of time you can play. 5 losses, and you are on time out for the next couple of hours. This leaves you craving for another round of the game. By the time you are allowed back into candy land, the reward you get from winning the lost round becomes multiplied. This is also a clever scheme devised by the app developers to have people buy some extra lives and get back in sooner.
This deprivation technique is called the hedonistic adaptation. Harvard University conducted a research to try and prove this theory by putting together 2 groups. One group was deprives of chocolate for a week and the other group was given unlimited amounts of chocolate. After a week, both groups were given chocolates. The group deprives of chocolate found the chocolate to be more sweet and satisfying than the group that was deprived.
The final reason as to why the game is so addictive is that it uses candy. Food is often used to in gambling games in order to trigger the pleasurable sensations we derive from savoring it. It is no wonder food is used in some gambling machines such as the famous fruit machine. The King company knows this positive association that help make it relaxing and fun.
While this app has had the reputation of keeping people highly occupied to the point of forgetting some of their duties, it is mostly harmless. You have the utter and complete freedom of refraining from making any in app purchases and even quitting it altogether.
It is estimated to make around 800,000 US dollars every day just from its in app purchase schemes that push players past high levels. King Digital Entertainment, the app developer, was reported to have made a net worth of 568 million US dollars in 2013 alone.
There are several reasons as to why this game is so addictive. The first and most important reason is that it is so easy to win in the initial stages. This leads to a sense of satisfaction in the brain from the release of dopa-mine. This is an agent that leads to addiction and it cements our actions such that we repeat them over and over from the pleasure we derive from them. As the game progresses, it gets harder, this makes the reward from winning of these games more by making the dopa-mine releases more intermittent within the human system.
Despite what many may think, including the claims of the app developers, this game relies entirely on luck depending on the randomness of the given candy colors rather than individual swiping skills. This implies that the reward schedules become unpredictable. As a result, we lose more than we win. This ends up enticing people to play more rather than discouraging them as opposed to having people win easily. This is an effective mental strategy used in gambling slot machines.
One other important feature of this game is that it limits the amount of time you can play. 5 losses, and you are on time out for the next couple of hours. This leaves you craving for another round of the game. By the time you are allowed back into candy land, the reward you get from winning the lost round becomes multiplied. This is also a clever scheme devised by the app developers to have people buy some extra lives and get back in sooner.
This deprivation technique is called the hedonistic adaptation. Harvard University conducted a research to try and prove this theory by putting together 2 groups. One group was deprives of chocolate for a week and the other group was given unlimited amounts of chocolate. After a week, both groups were given chocolates. The group deprives of chocolate found the chocolate to be more sweet and satisfying than the group that was deprived.
The final reason as to why the game is so addictive is that it uses candy. Food is often used to in gambling games in order to trigger the pleasurable sensations we derive from savoring it. It is no wonder food is used in some gambling machines such as the famous fruit machine. The King company knows this positive association that help make it relaxing and fun.
While this app has had the reputation of keeping people highly occupied to the point of forgetting some of their duties, it is mostly harmless. You have the utter and complete freedom of refraining from making any in app purchases and even quitting it altogether.
About the Author:
You can visit www.prischew.com for more helpful information about Best Candy Crush Blog Ever.
0 comments:
Post a Comment