One way to improve your bottom line is to bring private label skin care into your salon. You keep the full commission for yourself. In addition, having your label in your customers' homes helps increase brand recognition. There are a few things you should know before investing in this business.
Start with basics. To keep your initial investment low, open your line by offering basic skin care products such as a cleanser, toner, night moisturizer, and sun screen for the day time. Depending on the demographics of your clientele, you may get away with offering a line that targets more mature skin, which tends to be dry. Or, if you serve the younger crowd, consider providing and oil free line.
Later one, after most of your clients are using the new line, consider adding targeted products. Again, base it on the needs of your customers. If dark circles under the eyes are a common problem, bring in a cooling eye gel. If you have a high population with dark spots on their skin, offer a skin lightener. Buy smaller wholesale quantities of the specialty products since are not one-size-fits-all.
Let your clients experience the products every time they come in. Offer a mini-facial at the back bar during their shampoo and deep conditioning. If your manufacturer offers samples or trial sizes, make sure to send everyone home with something to try at home. Most importantly, follow up with them a few days later to ask any questions and close the sale.
One way to control your start up costs is to use very simple packaging. You will have the opportunity to make it fancier later, if you decide to. The goal here though is to put money in your pockets quickly. The money you save on labeling will be passed on to your customers, increasing sales volume. You don't need anything more than the product name, description, and your logo.
Consider involving your very loyal customers with the product selection and label design process. These people will help get the word out in advance of your product launch. They will already be excited about it since they were a part of it from the beginning. This technique gives you a nice customer base to start with.
There is a simple formula for estimating your annual profits from this endeavor. First figure out how many existing, frequent hair cut and color clients you have. Divide that number by two. That is about how many will purchase your new private label skin care products. Now multiply your profit for each of those clients' purchases by four. That is about how many times a year skin care products need to be replaced. Now you have a basic idea of how much your profits will increase.
By properly introducing your new private label skin care line in your salon, you will significantly increase your income. Whether you are a salon owner, or a booth renter, this a great way to add value to your beauty services. The product manufacturer has plenty of experience they can share with you too, to ensure a successful campaign. Follow their expert advice, especially in the beginning.
Start with basics. To keep your initial investment low, open your line by offering basic skin care products such as a cleanser, toner, night moisturizer, and sun screen for the day time. Depending on the demographics of your clientele, you may get away with offering a line that targets more mature skin, which tends to be dry. Or, if you serve the younger crowd, consider providing and oil free line.
Later one, after most of your clients are using the new line, consider adding targeted products. Again, base it on the needs of your customers. If dark circles under the eyes are a common problem, bring in a cooling eye gel. If you have a high population with dark spots on their skin, offer a skin lightener. Buy smaller wholesale quantities of the specialty products since are not one-size-fits-all.
Let your clients experience the products every time they come in. Offer a mini-facial at the back bar during their shampoo and deep conditioning. If your manufacturer offers samples or trial sizes, make sure to send everyone home with something to try at home. Most importantly, follow up with them a few days later to ask any questions and close the sale.
One way to control your start up costs is to use very simple packaging. You will have the opportunity to make it fancier later, if you decide to. The goal here though is to put money in your pockets quickly. The money you save on labeling will be passed on to your customers, increasing sales volume. You don't need anything more than the product name, description, and your logo.
Consider involving your very loyal customers with the product selection and label design process. These people will help get the word out in advance of your product launch. They will already be excited about it since they were a part of it from the beginning. This technique gives you a nice customer base to start with.
There is a simple formula for estimating your annual profits from this endeavor. First figure out how many existing, frequent hair cut and color clients you have. Divide that number by two. That is about how many will purchase your new private label skin care products. Now multiply your profit for each of those clients' purchases by four. That is about how many times a year skin care products need to be replaced. Now you have a basic idea of how much your profits will increase.
By properly introducing your new private label skin care line in your salon, you will significantly increase your income. Whether you are a salon owner, or a booth renter, this a great way to add value to your beauty services. The product manufacturer has plenty of experience they can share with you too, to ensure a successful campaign. Follow their expert advice, especially in the beginning.
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