By Caitlyn Sierra


As you probably know, social bookmarking as a marketing and backlinking strategy has been around for a few years. Bookmarking is heavily in use by online marketers for acquiring backlinks and additional traffic. Yet the smarter IM businesses will use certain bookmark sites as they are intended to be used which is also a strategy for continued growth and expansion. However we do realize we are all different, and some people prefer certain methods over others. Social bookmarking sites basically give you a place to keep bookmarks, for those who are really new to IM. Plus you can tag your bookmarks with your particular keywords which can help with some SEO but it tends to be temporary.

Several years ago the more popular bookmark sites made all their links to nofollow which had a huge impact on bookmark rankings. Seems people were able to rank highly from places like Digg and a few others. Who really knows if Google had any influence over those powerful book-marking sites and the nofollow relational attribute. However it is interesting, and we all know how Google is or can be.

Make no mistake about what is feasible at high PR bookmarking web sites when you consider a different approach with them. The majority of people who use them for backlinking tend to make very thin profiles that provide no value to the particular community. However, I am knowledgeable of people who do take a couple more minutes developing their profiles. They have found that the more 'full bodied' profiles do not get removed and have a longer shelf life. This really is the best way to go for many reasons, and you will have the opportunity to use them for powerful bookmarking for a long time.

Additionally, a good profile with solid content can be used for RSS feed creation which is fantastic. That means you will be able to submit those feeds to RSS directories, plus they are able to get indexed.

You may include your various links plus precise content in your feeds, too. Just make certain you provide exceptional content in your feeds and stay clear of being spammy with the links in them.

Just look at your feeds, and you will know when you're going too far with promotional links, etc. You can accomplish a lot if you have solid relationships in place at bookmarking sites. It is not necessary to spend time building relationships and getting known, but it doesn't have to be totally time consuming. Say for illustration you have got a internet site on anti wrinkle products you simply just can't begin giving people hyperlinks to your website; you first have to develop a relationship with them.

The important thing about social bookmarking is how you use it is entirely up to you. We all possibly realize most marketers only desire the off page SEO value with bookmarking sites, and that is cool. Perhaps you can try it at just one powerful bookmarking site and see how you like the results.




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