When a product has conquered the marketing fields and is a substantially good product as well, it stands to reason that it would be the leader in its field in desirability and in name recognition. Degree deodorant is such a product and as time goes by, it simply reinforces itself in the consumers mind.
The main motto for Degree deodorant is "stop odor before it starts", and that has been their pledge from the beginning. Their technology works in sync with your bodily functions to prevent the actions of bacteria and other factors from becoming a problem, and they literally have got you covered so you can be odor free in any stress situation.
One side of the Degree deodorant family is the many products they have for men. There are a couple of categories mainly for marketing purposes, but the name tags on the products are catchy and make you want to try them, as well as the primary logo being "Protects men who take risks"---playing on the testosterone mindset. Take, for example, some of the labels on these products; Degree Men Aerosol Extreme Blast, or Degree Ultra Clear Silver Ice, and Degree Ultra Clear Cool Rush. Good visuals.
Then we have the world of women with their own set of deodorant problems, so Degree deodorant products go to work by creating the line of products for women called "Dare to feel." There is a complete line of products that contains both deodorants and fragrances and is called the Classic Romance collection and as every marketer worth his salt knows, you mention the word romance to a woman and it acts like a fish hook. The women's products include ultra clear products, clinical protection and invisible solids.
Another whole world not to be left out by the Degree deodorant manufacturers, is that of young adolescent girls, who have their own unique set of deodorant problems. The catchy phrase for this battery of products for girls is "Protection for every OMG moment"; and not only is there a whole set of products that would appeal to young girls, but there is also a club called the OMG Girls Network that they can join for all kinds of fun stuff. The products here are 3 in number and range from Tropical Power, to Just Dance, and Love. Good ole Love---gets 'em every time. The whole idea was created for teens, and there is even an expert online that parents and girls alike can consult for help with questions or problems.
On a final note concerning Degree deodorant products; the manufacturers of the products use a new idea in odor protection and that is silver ion technology. Silver is incorporated into the materials as an odor fighter, similar to a technology used by the military or the space agencies; where silver is used in the materials worn by personnel to fight odor. Degree manufacturing uses the same technology, it's just that they include it in the makeup of the deodorant stick itself for effective odor control.
Because of their unique marketing approaches, labeling and design of their products, and advanced use of odor controlling technology; Degree deodorant products stand out from the rest and maintain a position of popularity that remains constant over time.
The main motto for Degree deodorant is "stop odor before it starts", and that has been their pledge from the beginning. Their technology works in sync with your bodily functions to prevent the actions of bacteria and other factors from becoming a problem, and they literally have got you covered so you can be odor free in any stress situation.
One side of the Degree deodorant family is the many products they have for men. There are a couple of categories mainly for marketing purposes, but the name tags on the products are catchy and make you want to try them, as well as the primary logo being "Protects men who take risks"---playing on the testosterone mindset. Take, for example, some of the labels on these products; Degree Men Aerosol Extreme Blast, or Degree Ultra Clear Silver Ice, and Degree Ultra Clear Cool Rush. Good visuals.
Then we have the world of women with their own set of deodorant problems, so Degree deodorant products go to work by creating the line of products for women called "Dare to feel." There is a complete line of products that contains both deodorants and fragrances and is called the Classic Romance collection and as every marketer worth his salt knows, you mention the word romance to a woman and it acts like a fish hook. The women's products include ultra clear products, clinical protection and invisible solids.
Another whole world not to be left out by the Degree deodorant manufacturers, is that of young adolescent girls, who have their own unique set of deodorant problems. The catchy phrase for this battery of products for girls is "Protection for every OMG moment"; and not only is there a whole set of products that would appeal to young girls, but there is also a club called the OMG Girls Network that they can join for all kinds of fun stuff. The products here are 3 in number and range from Tropical Power, to Just Dance, and Love. Good ole Love---gets 'em every time. The whole idea was created for teens, and there is even an expert online that parents and girls alike can consult for help with questions or problems.
On a final note concerning Degree deodorant products; the manufacturers of the products use a new idea in odor protection and that is silver ion technology. Silver is incorporated into the materials as an odor fighter, similar to a technology used by the military or the space agencies; where silver is used in the materials worn by personnel to fight odor. Degree manufacturing uses the same technology, it's just that they include it in the makeup of the deodorant stick itself for effective odor control.
Because of their unique marketing approaches, labeling and design of their products, and advanced use of odor controlling technology; Degree deodorant products stand out from the rest and maintain a position of popularity that remains constant over time.
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